PR Newswire Survey Reveals Content Marketing Trends ...

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BEIJING, Nov. 28, 2012 ? /PRNewswire/ ? PR Newswire has expelled a extensive new news on calm selling and new media adoption in China. The news reveals that many Chinese companies now cruise calm selling a vicious member of their communications strategies, and a biggest hurdles they face are calm prolongation and ROI. The news serve found that new media use will arise neatly in a subsequent 12 months.

The survey, a largest ever hold in China on this topic, was conducted from Aug to Oct 2012 and collected 1,387 questionnaires from marketing, branding and communications personnel, as good as C-suite executives.

(Photo: http://photos.prnewswire.com/prnh/20121128/CN20031 )

Download link: http://misc.prnasia.com/atd/custeventreg.php?event_id=32

Key Findings

• 95% of companies surveyed cruise calm selling vicious or critical, and trust that a biggest hurdles they face are calm prolongation and ROI. 40% of tip executives (C-suite/business owners) conduct or attend in brand-related calm selling activities.
• In a entrance 12 months, companies will significantly boost a magnitude in that they use new media collection for calm marketing. This list of collection includes a widespread Weibo (microblogging) platforms and mobile marketing, as good as multimedia elements such as images and videos. However, a use of blogs is approaching to dump considerably.
• 57% of companies surveyed allot reduction than RMB500,000 of their bill to calm selling (excluding advertising), while 75% allot not some-more than 50% of their sum corporate communication bill to calm marketing. In a subsequent 12 months, budgets allocated to calm selling by channels such as online media, Weibo and a mobile internet are approaching to arise significantly.
• There are vital differences in a border of use of several calm selling collection and channels by companies of opposite forms and sizes opposite opposite industries. As compared to their abroad counterparts, Chinese companies insert a biggest significance to new media channels such as Weibo, online communities and forums, encyclopedias and videos, though significantly reduction significance to amicable networking services.
• 88% of companies surveyed use news releases as a many common apparatus for calm marketing. 34% percent of companies use news recover placement services supposing by PR agencies and newswires. The infancy of news releases released by companies rivet a new product launch (76%) or a promotional/marketing debate (59%).
• 85% of companies surveyed have set adult a homepage on amicable media sites or a corporate Weibo account. The series of supporters grew from final year, though not significantly. Companies are training to be some-more picturesque in terms of objectives and expectations surrounding communication by new media.
• Companies are profitable some-more courtesy to patron use and to a interactive facilities of famous amicable media. In a past 12 months, 60% of companies pronounced they had practiced or altered their products, services or selling strategies during slightest once as a outcome of comments or feedback from their supporters on amicable media sites, adult 10% from final year.
• 61% of companies surveyed have not nonetheless used third-party media monitoring services. Comprehensive media and open opinion monitoring (27%), around amicable media and digital mining services charity in-depth industry-wide research of rival intelligence, are some-more adored by companies.

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The full news on China?s Content Marketing Trends is accessible for download in both English and Chinese.

Related story:?

• PR Newswire Releases 2011 Study on Social Media Adoption by Companies in China
• PR Newswire Releases First-ever Report on a Work-related Use of Social Media by Chinese Journalists in 2010

About PR Newswire

PR Newswire (www.prnasia.com) is a premier tellurian provider of multimedia platforms that capacitate marketers, corporate communicators, sustainability officers, open affairs and financier family officers to precedence calm to rivet with all their pivotal audiences. Having pioneered a blurb news placement attention 58 years ago, PR Newswire currently provides end-to-end solutions to produce, optimize and aim calm ? from abounding media to online video to multimedia ? and afterwards discharge calm and magnitude formula opposite traditional, digital, mobile and amicable channels. Combining a world?s largest multi-channel, multi-cultural calm placement and optimization network with extensive workflow collection and platforms, PR Newswire enables a world?s enterprises to rivet event everywhere it exists. PR Newswire serves tens of thousands of clients from offices in a Americas, Europe, a Middle East, Africa and a Asia-Pacific region, and is a UBM plc company.

PR Newswire China: www.prnasia.com

PR Newswire Global: www.prnewswire.com

For some-more information, greatfully contact: Selina Cui, Senior Marketing Manager, PR Newswire China Tel: +86-10-5953-9598 Email:?marketing@prnasia.com?

SOURCE PR Newswire

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